Our Green Goals will promote widespread commitments to green behaviors and personal health through a socially-based online platform.
By combining social networking with environmental psychology research, we can build a comprehensive website that makes going green enjoyable for people of all ages.
Visitors, especially those who may be new to green behaviors, are encouraged to select among commitments presented in clear, straightforward, and appealing ways.
Usability is paramount. Providing intrinsic rewards, such as tracking progress and visualizing one's accomplishments, is one key to the program's long-term durability.
Mutual support is another proven motivator. Interfacing with existing networks and local resources helps participants own their commitments, rather than behaving out of guilt or vague concerns.
Green goals lead to more active, healthy lifestyles. Our program embodies principles of Active Living that encourage physical activity while relying less on gas and electric power.
Green behaviors can also be fun! Competition is motivational and enjoyable. Knowing one is making a difference can lead to more a positive outlook.
Since the project operates electronically, it can reach many people and operate for years without substantial future funding.
Annual publication of our findings will deliver this information in helpful and specific ways, serving as a model and providing guidance for future efforts.
